Join LILRC on February 22, 2012 at the Farmingdale Public Library from 10:30AM-12:30PM with guest speaker, Victor Caputo, Director of Public Relations/Programs for The Bryant Library for:
How to Market Your Library
It is more important than ever in today’s society for libraries to communicate its value to its consumer base (patrons). This program will look at marketing as a whole then focus on what libraries can do to increase public awareness to the many programs and services offered. Practical tips, tricks, and strategies on how to market your library using traditional forms of advertising as well as the new social media tools will be discussed including community outreach, press releases, newsletters, blogs, email, and more.
About the Presenter: Victor Caputo, Director of Public Relations/Programs for The Bryant Library. Victor has held this position at The Bryant Library for 15 years. He has a B.F.A in Journalism from C.W. Post, an M.S. in Marketing from Hofstra University, and a Masters in Library Science from Queens College.